TOM CLAYSON

I’m a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. I’m enthusiastic about bold, standout design that captures attention and connects with audiences, and I enjoy the creative process of turning a brief into fresh, effective outcomes.

During my industry placement year at The Wow Factory, a design agency in Kent, I developed my skills across branding, print, and digital media. This experience gave me the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design solutions.

Projects

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

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GULLY

For my final independent project, I developed a self-initiated brief that reflects both my graphic design strengths and personal interests. The project explores how design can shift perceptions of cricket by introducing tennis-ball cricket to a young UK audience aged 16–30, primarily in urban areas.

Tennis-ball cricket, widely played across South Asia and the Caribbean, is fast, social, and accessible, yet remains largely unknown in the UK. Traditional cricket, by contrast, is often viewed as slow, exclusive, and equipment-heavy, feeling disconnected from youth culture.

GULLY, a name derived from both a narrow alleyway and a cricket fielding position, reimagines the sport as dynamic and inclusive, designed for urban spaces and modern audiences. Through a bold visual identity, commercial team branding, and launch event design, the project draws inspiration from streetwear, street sports, and youth culture to create a sport that feels fresh, relevant, and exciting.

Branding & Identity, Logo Design, Event Branding, Photography, Copywriting & Campaign Messaging, Guerrilla Marketing Strategy, Design for Youth Culture, Sport Design

Urban Sport Branding