TOM CLAYSON

I’m a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. I’m enthusiastic about bold, standout design that captures attention and connects with audiences, and I enjoy the creative process of turning a brief into effective, visually engaging outcomes.

During my industry placement year at The Wow Factory, a progressive, ideas-driven creative marketing agency in Kent, I developed my skills across branding, print, and digital media. This experience gave me the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design solutions.

Projects

GULLY
HUGGA
FLOUR-ISH
MAYONNISTA
DRAW.

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MAYONNISTA

The Mayonnista campaign, created for the D&AD New Blood Awards, positions Hellmann’s as the G.O.A.T. of mayonnaise by celebrating its transformative power in everyday cooking. Aimed at Gen Z, the campaign introduces the “Mayonnista,” a creative food lover who elevates simple meals like toasties or noodles using Hellmann’s rich, creamy mayo. 

Inspired by the artistry of baristas, the term reflects expertise and flair. Through engaging, interactive social content, Mayonnista highlights Hellmann’s quality, versatility, and convenience, making it the top choice for a new generation of culinary creators.

Creative Concept Development, Branding & Identity, Copywriting & Campaign Messaging, Social Media Content, Design for Youth & Food Culture

Hellmann’s Social Campaign